Since 2007, I’ve successfully helped Charleston Realtors grow their businesses.
From start to finish through email marketing, website design, social media engagement, stunning MLS photography and captivating video, and advertising campaigns I’ve produced measurable results in their businesses.
It’s been an amazing ride – I thank you all for your support, referrals and business over the years. But, I’ve only just begun!
Real estate marketing has always been a moving target and an evolving animal, and an industry which I am passionate about.
I have a system that is helping a few, select agents to out-position, out-maneuver and out-perform the discounters, disruptors and one-off agents, as well as the competition.
Let’s have fun spotlighting you as the agent of trust in your community!
So…
If you are running a full-time real estate BUSINESS, are considered a TOP PRODUCER and are, in short, a BALLER AGENT, I want to help you skyrocket to the top of your competition for years to come!
Here’s the program:
We meet ONLY ONE DAY PER MONTH to create a series of video content.
- The beauty of this is that it requires minimal effort on your part…we meet only one day per month to produce content.
- During the day, we shoot four, 3-10 minute shows. (NOTE: This will require a couple changes of clothes)
That’s when we take over and the magic happens!
We take this content and multipurpose it for use on all of your media channels.
- Your website, YouTube, Twitter, Facebook, Instagram (Stories), LinkedIn, Podcasts, etc.
Then, we’ll create 3 clips (snippets), 30-45s to post to Instagram, Facebook, LinkedIn, Twitter and BOOST it to the radius (audience) of people you want to reach.
- We’ll also put a snippet in your Instagram stories and link it to your website.
- We use a Bit.ly link on all social sites to drive traffic to your website.
Finally, we create 3 quote cards from the show to share on all social media accounts.
The Timeline each month looks like this:
- Monday, make it LIVE on YouTube and embed it on your website.
- Tuesday morning, email it to your entire database.
- On the first day it’s posted on YouTube, you go back and comment back on the video.
- Wednesday, Thursday and Friday, do a post at 9:00 am and 4:00 pm – Morning Video and Afternoon Quote Card; 1 video snippet a day of the 3 we have created.
Wondering what types of content we’ll be creating with you?
Click through the tabs below to see what’s in store.
Once a month, do a market update; 3-5 minutes; Include the following info:
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- Median price point and what it gets you
- Pricing trends
- Inventory
- Staging
- Marketing and pricing
- Video property tours and distribution
- Showcasing property on Zillow, Realtor.com, etc.
- Mega Open Houses
- Etc.
Getting out into your community to network will help to establish you as the expert and “go-to” person for anything community related.
Here’s just a few examples of interviews that we can conduct to spotlight you.
-
- School principal
- Restaurant owners
- Coffee house owners
- Local breweries (tag all other breweries)
- Local art gallery owners
- Local architects
- Home builders (What are the mistakes first time home builder clients make?)
- Bank manager
- Loan officer
- Real estate tax specialists
- Politicians
- City planners
- Title representative (What is it? How does it work? What do you do?)
- Closing attorney(s)
- Transaction coordinator(s)
- Home stagers
- Your last three first-time buyers you worked with and do it with them all together
- Your last three expired listings you worked with. (What was the difference working with me?)
- Etc.
- Etc.
Here are some of the “Did you know” questions you can address to further establish you as the expert in all things real estate related:
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- Did you know you could buy a home today at [blank]% down?
- Did you know that rents are [blank] compared to the average mortgage payment
- Did you know how much you could rent your house for?
- Three mistakes to avoid when buying your first home.
- 7 Home improvements to instantly increase your home’s value.
- The difference between hiring a local agent and an agent outside of the area.
- 3 ways to sell at the highest possible price in the lowest possible time.
- Considering selling on your own…here are the 47 things you need to know to sell your home on your own.
- Etc.
- Etc.
Most clients have NO IDEA what a Realtor really does!
This is a great opportunity to show what happens behind the scenes when prospecting for buyers and sellers, going on listing appointments, doing open houses, etc.
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- Prospecting for buyers or sellers
- Whiteboard to analyze the market for a seller
- Creating your buyer and seller avatar
- Staging appointments
- Etc.
Again, display your expertise of the market by filming neighborhood tours and going above and beyond what other agents are doing!
This can be a game-changer for you.
This one strategy will set you apart from 99% of other agents.
Choose several neighborhoods you want to dominate and take potential buyers and sellers on virtual driving tours to display your expertise.